SHOPLOOP: GOOGLE’S LATEST EXPERIMENTAL APP REVIEW
The renowned American multinational tech company, Google, known for their speciality in Internet pertained products and services, has come up again with something exquisite called Shoploop. Shoploop is an online mobile-web shopping app which enables people to create and share their experiences with products using clipped videos shorter than 90 seconds. The videos are made in an interactive way just like that of Instagram (IGTV not included) and TikTok, to help businesses gain a solid space to promote their brand, new products and connect with shoppers in a more entertaining way.
The innovative made shoploop is just accessible as a mobile web app. One doesn’t have to seek out for a downloadable mobile app to get to products along with their creators and analysts. With a decent internet connection and a cell phone, simply go to your mobile browser and sign on to shoploop.app to have a feel of Google Area 120’s most recent experimental shopping app.
UNIFIED SHOPPING EXPERIENCE
Shoploop aims at creating one-stop-shop for creators to have all the information related to their products in one place. According to the team behind shoploop, in their blog post published on the 16th of July, 2020, the inspiration behind shoploop was from the sight of a young commuter lady switching through social media app, YouTube and an online shop to get more information about a make-up product she had seen on social media. Shoploop is, therefore, hoping to smooth out that procedure taken by many to shop and lessen the requirement for different tabs or applications running all the while.
LIKABLE SOCIAL MEDIA INTERFACE
Shoploop’s looks basically like social media. Its display format can be likened to that of Twitter, where users are at liberty to scroll vertically through feeds from various post categories. You have the ability to choose between saving a product of interest for later purchase or making a complete instant purchase. You can also follow your favourite producer on shoploop and share your preferred product videos with friends and family members.
PROBABLE EASY REACH TO SHOPPERS
With Google’s effect on online commercialization and its firm grasp on the web-based shopping business sector and shoploop being a video shopping arena for discovering, evaluating, and buying items in a single spot, it could be a great avenue for enormous exposure and development for content creators, publishers, and online store owners as customers can without much of a stretch be directed to them.
- More interesting, interactive and entertaining shopping experience.
- Accessible virtual shop/ store right inside your mobile phone
- Limited products and services
Presently after launch, the platform concentrates more on beauty products for skincare such as hair, nails, and makeup. It has limited access solely to content creators, publishers and online merchants. Hopefully, they’ll be an opportunity for many other products and services owners. The good news is that Interested content creators and merchants who want to be part of Shoploop, have the opportunity to fill-up the application made available on the web.